MEMORIES | City
Memories are ephemeral but timeless…
A memory is the transformation of the past into a nostalgic, longed reality, which allows us to remain a while longer, but not being there or having it back. The fidelity of memories is uncertain, we played with our mind, as well as we remember, we also forget, it is a strategy we use to protect ourselves.
Is unpredictable what will evoke one, but each time it happens, we choose what images, moments and feelings we want to bring back. Some of them make us smile: others make us stronger and sometime make us sad.
Memories are nostalgia for the past and our identity. They are essential.
- Client: We Crave
- Concept and Design: Vanessa Redondo